![]() ![]() Isn’t that a relief? It’s always about your audience. If you read my articles, you notice that I use “audience-centric” a lot, that’s because the audience is what the presentation is about. Notice that I’ve used my personal experience to add value and credibility to my suggestion. I think it would be a great idea to have all our team migrate to it.” ![]() Say, “I’ve been using Nimble for the past two weeks, and I’ve done more CRM documentation and tracking on it than I’ve done with X platform in the past year. Instead of saying “we should use the Nimble Platform for our CRM initiative.” Notice that I referenced an internal study and also made it more specific from point 1. Say “According to an internal study we conducted with 2500 vendors, our Play click Technology increases click-through ratio by 23%.” Instead of saying that “our technology increases click-through ratio.” Notice that I added more details to make it more tangible and less vague.Ģ – Cite internal studies or external sources One is our upgrade status, two our new safety protocol, three our joint venture partnership with PG&E.” Say: “Today, I will cover three things about our power plant. Instead of saying ” Today, I will talk about our power plant.” Try to use and combine all of them in every presentation you do.ġ – Be specific and tangible with your language Here are four ways to make your message more credible. You will get credibility by default of the message. Once you make sure your message is credible, then you don’t need to prove yourself anymore. That was a relief at the time, and it is still a relief now. When I first changed careers ten years ago from a pharmaceutical engineer to a professional speaker, I thought that I had no credibility as a professional speaker (because I lacked the background and relevant experience).Īs a result, I started to brag about myself to overcompensate – but as you probably know that rarely works.Ī mentor of mine at the time told me that instead of trying to prove my credibility, I should just focus on my message and make my message more credible. ![]()
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